If you’re unfamiliar with Snow Tha Product, you haven’t been paying attention. The Mexican rapper and singer has been working tirelessly for more than a decade. Snow started releasing mixtapes in 2007, but got her big break in 2011 with the song “Holy Shit””. She has been touring and releasing music non-stop ever since.

Some of the many highlights of her career include being a part of the soundtrack for 

, contributing to The Hamilton Mixtape for the song “Immigrants (We Get the Job Done), receiving her first nomination for a Latin Grammy Award, and a growing following of her podcast Everydaydays.

Through her inspiring work ethic, Snow has been able to navigate the Spanglish music world while being open about her mental health struggles, her experiences as a Mexican, queer woman and a mother.

Snow Tha Product will return to Minnesota on Saturday, September 7 for a show at The Fillmore. Before she touches down, we chatted about the tour, her podcast Everydaydays, and upcoming music. Read the full interview, edited for length and clarity, below:

What has your experience been like coming to Minnesota in the past?

I love it. You know, some fans call it “Minnesnowta,” and I love that. I’m in a place in my life where I only do things that are actually enjoyable. So, me showing up is because I genuinely like it. I like the fans. I have a great vibe with with everybody. So to me, it's like, of course, I'm gonna keep going where there's love for me there.

You probably built some friendships here, I can imagine.

Yeah, for sure. There's a lot of people that started off as fans and now when I see them at the show or meet and great. I recognize them. I recognize their faces. I've seen them grow up. They've had kids, got married, got divorced, came out, all kinds of different stuff. So it's really just like a lifelong friendship, you know?

I'm a big fan of your podcast, Everydaydays. How has it been creating a multi-channel Snow Tha Product experience?

It started during quarantine. When I wasn't able to tour, I was able to build that, and now that's been growing. I'm not super famous, but I have a lot of little places where if you do enter my world, you're not gonna get bored.

We have the podcast. I still very much want to continue the vlogs. We have the music videos. We have the 24 hour challenges… I like having that connection with my fans and just kind of entering my little world.

Do you feel like it also helps you gain new fans too, through all these different mediums?

Yeah, for sure. There are some people that literally only know me because of my podcast. There's some people that literally only know me because of my music… There's people that that are like, “I'm not that into your music, but like, I like you as a person because I've seen you through the podcast,” and I'm like, “dope.”

Whatever it is, at the end of the day, we're just here to connect with people who who vibe with us. So, I don't take it so personally. If you vibe with me anywhere, then that's dope. 

It’s beautiful that you're able to build genuine connections with your guests on the podcasts.

That's what I made the podcast for, too. I'm very introverted, so I wouldn't really go to networking events. I would get real shy or I'd be scared of red carpets and stuff… I would always overthink it and never go. But with the podcast, I've been able to just connect with different people. It's at my ranch. So they show up, they see the goats, they see the chickens, they see the whole little estate and stuff.

How do you feel the industry has changed for Latinx artists since you’ve started?

I think the the music industry hasn't changed so much. I feel like for a Mexican American, queer, brown-skinned woman, the industry is still a little behind on their support for someone like me. 

Now, if I was lighter skin, or if I was a different nationality… Like, there's this hierarchy within the way that people express themselves… There's still an uphill battle when it comes to people of color and kids of immigrants and all the other communities I represent.

But as far as there being more support for Spanish and all that music, of course, I love to see it. I think it's dope, but I don't want it to leave behind the fact that there is still that big gap when it comes to what the actual support looks like in the industry.

That's sad. They they need to get on board. There's so much talent.

That's what it is. I mean, how many times have you heard somebody be like, “I'm not Mexican,” you know what I mean? Or other typed of Latinos that are like, “ew, I'm not…” you know? There is still that little hump we got to get over, because it does still exist. I don't say it too much, because I don't want to seem like I'm complaining, but I feel like there could be a little bit more support. Now, mind you, I'm independent, so to me, I end up doing my own shit anyway. But, you know, that's just what it is.

I went to Chile for the first time. That was awesome. I literally went for like, less than 24 hours just to shoot the music video. I traveled more than I actually was there, but it was dope. I've been doing a lot of collaborations. Also, I'm doing a lot of just independent releases, 24 hour challenges. Just vibing, just dropping music for my fans, keeping them fed.

I feel like that's the biggest thing for me, making sure that my fans feel like I'm dropping a lot of music for them. There's some big collabs that I haven't announced yet that are also coming. So I'm excited about where everything is.

Snow The Product will perform at The Fillmore in Minneapolis on Wednesday, Sept. 7. 

{"type":"doc","content":[{"type":"paragraph","content":[{"text":"","type":"text"}]}]}

Author

Natalia Toledo

The Mexican-American artist spoke with Carbon Sound ahead of her show in Minneapolis


Gugu

Snow Tha Product talks identity, new projects, and more

Although she’s a relatively new face in the Twin Cities as a DJ, Sasha Bangz has been moving dancefloors at parties like Samambo, Vogue Down Minneapolis, and more. Her background as a dancer with 

 influenced her decision to begin DJing and her style.

We chatted with Sasha about her background and intentions for the mix. Read a transcript of the interview, edited for length and clarity, below:

Probably my relationship with music that I had through dance.There was definitely a part of me that was like, “what if?” So, it kind of came about because my dance crew always pushed me to do it.

How has it been playing more parties and shows recently?

It's been lit. I think that I'm finally getting to that point where I can feel the vibe of the people as one, if that makes sense.I feel like maybe other DJs understand. When you don't know if the room's in control of you or if you're in control of the room, but it's like synchronicity. That's my favorite part, specifically with the dance parties.

What have been some of your favorite gigs you played so far?

My favorite gigs have got to be the Samambo parties. Those have been so lit. I just feel like everyone's there just to have a good time. It's never any negativity. I mean, obviously it's always some stuff with bars, but in general, I just think everyone's there to dance and have a good time.

Today I want to play a little bit of everything. I identify as a Vogue DJ, so I definitely want to introduce all of our listeners to Vogue. But also I'm a I'm a cancer baby, so I'm always gonna throw some throwbacks in there

Stay tuned for new mixes on Carbon Sound every other Wednesday. If you’re a DJ and want to be considered for the series, email a mix of yours to jgreen@mpr.org.

Julian Green built and manages the music library for Carbon Sound and oversees content creation.  


Julian Green

Minneapolis newcomer Sasha Bangz stopped by the studio to deliver a genre-bending set.


Sasha Bangz (8/28/24)

Person with bleached eyebrows smiles in polaroid photo

Hip-Hop + Dance + Throwbacks Mix from Sasha Bangz | Carbon Sound

Each week, we add new music, older tracks, which are known as “Gold adds”, and tracks that might not fit our general format, but still deserve a place in rotation because they serve our mission of showing the depth, breadth, and influence of Black musical expression - These are known as “Variety adds.”

. If you make music and want it considered for rotation, 

 If you want to give feedback directly, reach out to me at jgreen@mpr.org.

Tune in to hear our host Sanni B. live on The Message from 10 AM to 1 PM Monday through Thursday!

Keep all these tracks in one place with the 

 Spotify playlist. This playlist is updated weekly with all the new adds. When that playlist is cycled with new tracks, the tracks live forever on the 

 playlist. That playlist contains all of the music that we've added since the week of July 11, 2022 in chronological order of when it was added. All of the tracks available on Spotify, at least.

All of the tracks added to rotation on Carbon Sound the week of August 26, 2024.


Image for New on Carbon Sound Spotify playlist

New on Carbon Sound

Old on Carbon Sound

New Music on Carbon Sound - Week of August 26, 2024

Tailor Briann stopped by to talk to Carbon Sound’s host Sanni about the importance of being able to connect with people as an artist, staying true to herself, music on the horizon, and a lot more.


The Message - Tailor Briann

Tailor Briann: Interview

Tailor Briann - What's Your Fantasy ft. EssJay TheAfrocentricRatchet (Official Video)

Tailor Brian | 7MinuteDrill2 | UNDER THE MIC SESSIONS

Ludacris - What's Your Fantasy ft. Shawnna

Tailor Briann - Money, Power, Respect (Freestyle)

John Kueppers

Interview: Tailor Briann on The Message

When he’s not aiding the local scene through Carbon Sound, Julian Green DJs under the alias echo. With five years of experience, he’s DJ’d everywhere from sweaty basements in Como to the main stage at First Avenue. Through the years, he has released many mixes and mashups on 

, building a following on the platform. Recently, he’s been focusing more on live performances.

Due to complications with the schedule, he decided to test out some new tracks he bought earlier in the week with a mix in the studio to fill the empty space. We chatted with echo about his background and intentions for the mix. Read a transcript of the interview, edited for length and clarity, below:

Well, I took a trip downstairs and this DJ controller looked mighty interesting, so I figured I'd give it a go.

My first memories with DJing were way back in 2011, 2012. A family member had the DJay app on their iPad. They had me mess around with it, and I remember I got one transition right. I was like, “Oh, this is cool.”

I had the Traktor app on my phone when I was, like, a freshman in high school. You could set cue points and do little remixes — slow stuff down, speed it up. I thought that was cool. 

My first actual start was back in 2018. I would go around with a DJ that used to be around here. He would  bring me out to some of his shows. One day, he just showed me the ropes. So, in late 2018 I got my first DJ controller and started doing house shows with a couple people here. And yeah, I guess that's how I got my start.

What’s the most gratifying experience you've had DJing?

That's a really good question. I have to go back to the 2021 Pierre Bourne show. I got asked to open for that a couple days before it happened. This was 2021, too, so right when concerts were starting to really be a thing again. It felt good because I was a big fan of the music and I felt like I could serve the audience well. Also, it was the first time you could hear a song like “Stop Breathing” or so many other songs that came out in 2020 on a big sound system. It was definitely the biggest crowd I played to at that point as well. People still come up to me about that show

How do you describe the Twin Cities DJ scene to someone who's not from here?

It’s like one of those pictures that gets more detailed the more you look at it. Surface level, you might just see one thing, but if you look closer, you see another thing and another thing… Almost like a fractal to a certain extent. 

Yes, surface level you do have promoters bringing like these big Instagram-y, Tik-Tok-y DJs to town. When you look deeper into more of the underground stuff, though, there's a wide array of different kinds of events. Different types of DJs, that I believe are pushing the boundary and that have a chip on their shoulder in a good way to put Minneapolis on the map.

I think we're in a very good spot right now in terms of people doing their own events with things like Samambo, Unbothered, Decadance, et cetera. I’m just really happy to be part of this new generation and hopefully bring up the kids that are looking up to us now.

What are you going to be playing for us today?

I just bought a lot of new music. A lot of this is really inspired by sound system culture and things I've experienced, specifically 

. Just realizing that you don't have to go fast to go hard and really leaning into psychedelia within techno, which I feel like is so simple that it really lends itself to that. So, I'm just gonna be doing a lot of new stuff. I haven't really even practiced with these songs before, so I might mess up, I might not. No sync button, no key matching, just vibes.

Carbon Sound's Content Director Julian Green AKA echo went down to the studio to record an improvised mix full of new finds.


A freestyle mix full of brand new finds from Carbon Sound's Content Director.

echo (8/21/24)

Psychedelic Techno Mix from echo | Carbon Sound

Milton Nascimento & Esperanza Spalding - 

All of the tracks added to rotation on Carbon Sound the week of August 12, 2024.


New Music on Carbon Sound - Week of August 12, 2024

Andrea Swensson sat down with Carbon Sound’s host Sanni and talked all things Prince — from being personally summoned by The Purple One to Paisley Park 10 years ago, to her new book “Prince and Purple Rain: 40 Years,” and a whole lot more.


The Message - Andrea Swensson

Andrea Swensson Interview: Meeting and getting to know Prince, her latest book, and more

The Story of Diamonds And Pearls, Episode 4: U Got the Horn, So Why Don’t U Blow It?

Interview: Andrea Swensson on The Message

Ronnie Loko is a DJ and producer from South London. He was in Minneapolis back in July for a show at the Hideout in downtown Minneapolis with Unbothered. We chatted with Ronnie about his background and intentions for the mix. Read a transcript of the interview, edited for length and clarity, below:

I'm out here with Yasmeenah and Kwey. We had a gig at The Hideout in downtown Minneapolis, for my first time here. The show went really well. Sold out. Vibes were good. Was able to showcase some overseas sounds, and I played a lot with the crowd as well.

My music production. I've always made music, but I had to find a way of being able to perform the music that I made. Early on in my music career, I got invited onto radio, and I was asked to DJ live and play my tracks together. And I couldn't do it. The DJ  actually had to run my tunes for me. So, after that, I learned how to DJ so I don't want to be in that position again, where someone else has to play my tunes.

It's been 10 years. Properly now DJing, about 20 plus years of production.

Are there big differences between playing here and in the UK?

Yes. I think because I'm coming from an international sort of standpoint as a musician, there's an expectation that I'm going to come and bring something new. So, the crowd's more open to hearing what I'm going to deliver, as opposed to knowing the crowd and what they like. I'm able to bring something new. 

I feel like today's going to be a big freestyle. I'm going to slip in a few exclusive productions from myself and some of my friends there in the UK. A lot of UK funky tribal and amapiano sort of sounds. Yeah, man, just good electronic vibes.

A fresh new set South London Afrobeats maestro.


Ronnie Loko (8/7/24)

Philli Irvin stopped by to talk to Carbon Sound’s host Sanni about leading and building the alternative creative institution that is Intro To Success (@itsfactory), his vision and artistic process behind Intro To Success events, as well as upcoming projects like Jambridge: a cultural event that revisits eras of historically Black gatherings through sound and installation.


The Message - Philli Irvin

Philli Irvin Interview: Intro To Success, designing events, and more

A Kid Named Cudi

KND Promo video

ITS PROM

ITS FEST RECAP EXPERIENCE 2018

ITS TOPIA event recap

JAMBRIDGE INSTALLATION OVERVIEW 2023

Interview: Philli Irvin on The Message

Every 1st of the month, we’re creating an all-encompassing roundup of tracks, projects, and music videos that were released by Minnesota artists from that previous month. 

If we missed something Minnesota made that dropped in July, DM us on 

Keep our favorite tracks in one place with “Carbon Sound’s 1st of the Month” Spotify playlist. Expect an updated 1st of the Month Playlist on……every 1st of the Month.  Mark your calendars accordingly.

 is a short and sweet project that's perfect for the dog days of summer. No Pun intended. The project sees Sumer trying out new sounds like on the dance-influenced "Luv U" and belting out her signature vocals throughout. RIYL: Yearning - Julian Green

GLAMKAMA, Glam Toyota, Gonkama - GLAMKAMA

14HunnitVon - Before I tell you how I feel

Reeves Junya - The Art Of Three Stripes (Volume 1)

The incredible Dua Saleh released a new single called “want” from their upcoming debut album, 

, out October 11 via ghostly. As Dua approaches their career with a new intention of creating more vulnerable music, “want” is about a romance that is probably not a good idea, and going against that better judgement anyway. - Natalia Toledo

Basement Gang, JuneThaKid, Craishon, $aiku -

GARBAGE CO., meda, smoketoby, killbeverly, møses, Yata - 

Minneapolis-based artist Mati recently released “poetic flashbacks” – a new single that feels like looking at your past. In the opening of the song, we get a taste of beautiful r&b piano, emphasizing a sense of nostalgia. As the song progresses, however, that remembrance turns into deep contemplation. Airing out his frustrations of dating and trying to move forward, Mati is vulnerably “looking for some clarity.” - Nikhil Kumaran

Producer Dammntc has been releasing a slew of singles ahead of his debut album 

, including “Last Time,” a song that features fellow Minnesota artist and frequent collaborator xF3bruaryx. The album — which will have notable features from the likes of Yeat (

), SSGKobe, Yung Fazo and more, “encapsulates the essence of fleeting yet profound friendships, inspired by a poignant lesson learned from a close friend who recently passed away” (

). Keeping this in mind, “Last Time” feels dreamy and nostalgic in essence, conjuring a fondness for the relationship between where you’ve come from and where you’re headed. - John Kueppers

MMYYKK performs at Carbon Sound Presents: Minnesota Music Month showcase (full performance)

Taylor Ngiri Seaberg "Silence" | Pardon the Noise (S6, E1)

Dizzy Fae "TRY" Live On The Radar Performance

Essjay~TheAfroCentricRachet #trapOnaMic | Song; Pretty-er

Lady Midnight | Echo Love | UNDER THE MIC SESSIONS

Rambo WDM - Beretta (Official Music Video)

Nikhil Kumaran

Highlighting Minnesota made tracks, projects, and music videos released over the month of July, 2024.


Stories

Snow Tha Product talks identity, new projects, and more

Sasha Bangz (8/28/24)

New Music on Carbon Sound - Week of August 26, 2024

Get the Carbon Sound app

Interview: Tailor Briann on The Message

echo (8/21/24)

New Music on Carbon Sound - Week of August 12, 2024

Interview: Andrea Swensson on The Message

Connect with Carbon Sound

Ronnie Loko (8/7/24)

Interview: Philli Irvin on The Message

Minnesota Music Releases to check out from July 2024

See more stories →